Glu and Taylor Swift Release The Swift Life™ on the U.S. App Store

A free interactive social app in partnership with Taylor Swift

By Eva Rinaldi from Sydney Australia (Taylor Swift)
By Eva Rinaldi from Sydney Australia (Taylor Swift) Uploaded by russavia) [CC BY-SA 2.0], via Wikimedia Commons
December 15, 2017 — SAN FRANCISCO–(BUSINESS WIRE)–Singer, songwriter, musician and producer, Taylor Swift, along with Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play mobile games, today announced the launch of The Swift Life, a free download on the U.S. App Store. In The Swift Life, Taylor and her fans can connect with one another while expressing themselves in a uniquely interactive community. Collect stickers and Taymoji™ packs, post pictures, listen to music, check out Taylor’s exclusive posts…and don’t miss guest appearances from Meredith and Olivia!

Like a post or leave a Taymoji reaction on it! Leave a SwiftSend™ to help Taylor see it, like it, comment on it or even show it on her feed for everyone to see! Complete goals to level-up and become a Super Swiftie!

“Following the groundbreaking launch of her album reputation and in close partnership with Taylor and her team, I am thrilled to announce the launch of The Swift Life,” said Nick Earl, Glu’s President & CEO. “We’ve seen an exceptional response to the product during beta testing and look forward to strong engagement from Taylor’s worldwide fan base as we continue to roll out The Swift Life in territories worldwide.”

Features of The Swift Life:

  • Get the Latest from Taylor – Including exclusive pics, video, news and an experience you won’t get anywhere else!
  • Connect with Taylor – See what she’s liked and use SwiftSends™ on posts for a better chance of Taylor liking them too!
  • Collect Tons of Cool New Taylor Stuff – Get fun animated Taymoji, pictures, stickers, pets and more!
  • Join Your Friends and Swifties – Share, like, comment and help each other!
  • Discover Taylor’s World – Weekly events and daily top posts mean there’s always something new to see!

The Swift Life provides a creative, inclusive and community-driven place for users to better connect with each other…and Taylor!

The Swift Life is available for free from the U.S. App Store on iPhone, iPad or iPod touch. Available at

Coming soon to Google Play

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Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements that we look forward to strong engagement from Taylor’s worldwide fan base as we continue to roll out The Swift Life in territories worldwide and that The Swift Life will be coming soon to Google Play. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our partnership with Taylor Swift; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play mobile games. Glu is focused on creating compelling original and branded IP games on the App Store, Google Play and Amazon Appstore. Founded in 2001, Glu is headquartered in San Francisco with U.S. offices in Burlingame and San Mateo, and international locations in Canada, India, Japan, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at

For live updates, please follow Glu via Twitter at and on Instagram at, or become a Glu fan at

GLU, GLU MOBILE, and the ‘g’ character logo are trademarks of Glu Mobile Inc.

About Taylor Swift

Taylor Swift’s critically-adored new album, reputation, was the biggest selling album of 2017 and #1 in over 111 countries on iTunes’ sales charts upon release. With almost 1.3 million albums sold in a seven-day period, Taylor is the only artist in history to have four consecutive albums sell over one million copies in their week of release (2010’s Speak Now, 2012’s RED, 2014’s 1989 and 2017 reputation).

Taylor’s chart-topping first single, “Look What You Made Me Do,” broke multiple records within hours of its release. With over 10 million streams, it is the most-streamed song in a one-day period ever, the lyric video for “Look What You Made Me Do” broke the standing record with over 19 million views, while the music video shattered the original most viewed video (28 million) record with 43.2 million views in only 24 hours.

Taylor is a ten-time GRAMMY winner, a singer, songwriter, musician and producer. She is the youngest person in history to win the music industry’s highest honor, The GRAMMY Award for Album of the year and she is the first female solo artist to win this prestigious award twice. Rolling Stone listed Taylor as one of the 100 Greatest Songwriters of All Time. Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. A Brit and Emmy award winner, Taylor is Billboard’s youngest-ever Woman of the Year and the only artist to have been awarded this honor twice.


Media Contact:
Glu Mobile Inc.
Claudia Oropeza
(415) 800-6378

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